A transplanted Austinite who couldn’t resist the call of the mountains after attending high school and college in Durango, CO, Cindy Garmhausen wanted a business in her new home in Crested Butte, CO, that would reflect her love for the outdoors and music. Telluride was Cindy’s first foray into the retail world, where she owned Wizard, a video/music store and ticket outlet for numerous music events.
Thus evolved GRIT, a mountain boutique inspired by music, words and the outdoors. Setting the mood with music, GRIT offers an eclectic mix of men’s and women’s clothing and accessories, plus unusual gifts, many up cycled and ‘pay it forward’ items. Beginning as a storefront on Elk Avenue, GRIT has now transitioned to online only but still retains the love and spirit of the outdoors and music.